Last weekend, we were brainstorming new posts [even though we have a backlog of a hundred thousand posts we haven't published yet!] when we found out about a new initiative from online retailer ASOS called ASOS Africa. In connection with SOKO Kenya, ASOS is set to release ASOS Africa under its new Green Room initiative ["a new online marketplace which brings together and highlights brands that promote people and the planet"]. According to the Green Room blog, the ASOS Africa collection will be produced "in collaboration with artisans and small communities in Kenya and Tanzania." We've seen a sneak peek of what to expect - there's a mixture of kanga print [which seems to be catching on quite nicely, thanks to brands like Chichia London and Suno], wax print, and some accessories. Here's the full press release...
They really are very lovely wardrobe staples! However, since they're pretty affordable and accessible, they could very well prove to be a challenge for higher priced out-of-Africa and Africa-inspired brands with similar pieces. That said, ASOS must be commended for bridging the gap between the demand for African print pieces and the less-than-stellar supply structure that sometimes exists.
Excited about ASOS Africa? Why? Why not?
[Blazer - 70 GBP; Shorts - 40 GBP]
[Blazer - 70 GBP; Shorts - 40 GBP]
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