Last weekend, we were brainstorming new posts [even though we have a backlog of a hundred thousand posts we haven't published yet!] when we found out about a new initiative from online retailer ASOS called ASOS Africa. In connection with SOKO Kenya, ASOS is set to release ASOS Africa under its new Green Room initiative ["a new online marketplace which brings together and highlights brands that promote people and the planet"]. According to the Green Room blog, the ASOS Africa collection will be produced "in collaboration with artisans and small communities in Kenya and Tanzania." We've seen a sneak peek of what to expect - there's a mixture of kanga print [which seems to be catching on quite nicely, thanks to brands like Chichia London and Suno], wax print, and some accessories. Here's the full press release...
[click to enlarge or read it here]
...and here are some pieces from the first collection:
They really are very lovely wardrobe staples! However, since they're pretty affordable and accessible, they could very well prove to be a challenge for higher priced out-of-Africa and Africa-inspired brands with similar pieces. That said, ASOS must be commended for bridging the gap between the demand for African print pieces and the less-than-stellar supply structure that sometimes exists.