Saturday, July 17, 2010

Spotlight: Chichia London//Insomnia Luxe

Not long ago, we brought you a sneak peek of Chichia London's upcoming mini collection, "Insomnia Luxe". The lookbook was released last week in its entirety & the outfit above pretty much encapsulates Chichia London's F/W '10 direction: a fusion of prints and embellishments in modern silhouettes, which, let's face it, is what Chichia London continues to re-invent season after season, much to our delight.

While some shapes didn't necessarily push the envelope (puff sleeved dresses especially), rich embellishments stole the show and resulted in pieces like the one above - feminine, mature, new, striking & clever all in one. This is how we'll remember this collection and we're certainly on the edge of our seats waiting to see where she'll take it next. Bravo, Chichia London!

See the entire collection here.

Shop Chichia London here and here.


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