Fati Asibelua's latest venture, Asibelua, is not to be mistaken for her better-known Momo. While the latter is headquartered in Abuja, Nigeria, the former, Momo's sister label, 'focuses more on ready-to-wear collections for the international market' and is based in London. Same use of exquisite, luxurious, custom prints, same 'African signature', but catering to the demand for pieces that capture the essence of contemporary Africa outside Africa's shores.
Last season saw a flurry of floral, animal and tie-dye prints boldly announcing the arrival of Asibelua. In a few hours, Asibelua will showcase its third collection at the Made in Africa show at New York Fashion Week. Before then, Shop Liquorice brings you a first look at previously unseen Asibelua pieces, courtesy of the brand new asibelua.com. The website is still a work in progress, but at least we all get to sample the brand's essence before we meet it on the runway.
(Screen capture from asibelua.com)