Countdown to the Arise Magazine African Collective III: 6 days to go

6 DAYS TO GO!!!!!

Several weeks before the buzz, we filled our readers in on the possibility of a Deola Sagoe showing at Mercedes-Benz New York Fashion Week. We later confirmed that she'd be part of Arise Magazine's African Collective III on Saturday, February 13 [under a week to go!]. 

WHAT TO EXPECT:

As the countdown begins, here's what we already know about the show. The bulk of our information is about Deola Sagoe because we've been contacted by her super efficient PR team and there has been quite a bit of buzz about her on the web. We'll do more research on the other brands and keep you informed:

o o o

THE SHOW

[The magical worlds of Nigerian novelist Ben Okri's novels are the inspiration behind the set design]

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*The line-up of designers: Deola Sagoe [Nigeria], Black Coffee [South Africa], Loin Cloth and Ashes [Tanzania]

*Time: 8pm

*Venue: The Tents

*Show Producer: Jan Malan [South Africa]

*Set design: Inspired by the magical worlds of Nigerian author Ben Okri's novels

Read Arise Magazine's Press Release here

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Here's more specific information about DEOLA SAGOE's segment:

*Theme: Above the Fray 

*On Feb. 16, Deola Sagoe will host a Collection Activation, Viewing and Press Event:

For more details and to RSVP, please contact Catherine at The R'ajwa Company [catherine@r-ajwa.com]. If you can make it, this is absolutely the place to be!!

We'll say it again - DEOLA SAGOE IS ON TOP OF HER GAME. Be sure to take a look at her fantastic new website if you haven't already.

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Have we missed anything? Let us know! Team SLiq can't wait! Can you?

XO

fyi: deolasagoedesign.com relaunches as deolasagoe.net!

deola sagoe has a brand new website! her deolasagoedesign.com e-home is still up but we've also just discovered a new and revamped deolasagoe.net! be sure to check it out. clearly, deola sagoe and her team are NOT playing. NY fashion week here we come!

catch up on our past deola sagoe @ NYFW posts here.

xo

re: deola sagoe @ NYFW

[steven strawder of stevie boi]

we've already brought you the press release of what to expect from Deola Sagoe's show at NYFW next month. well, while we don't have all the details yet, we were too excited when we found out not to share this with you. a little birdie tells us that deola sagoe will be collaborating with stevie boi, purveyor of  'fabricated' and 'futuristic' glasses, as seen on the likes of eva marcille pigford and lady gaga. 20-year-old steven strawder [that's him above!] is the brain behind this brand that you're bound to see more of in the days to come. and you don't need us to tell you, but our anticipation for this show just shot through the roof.

insane much?!

stay tuned for more details :-)

xo

fyi: deola sagoe press release

this just in! here's what to expect from deola sagoe's upcoming show at New York Fashion Week next month. exciting is an understatement. many thanks to Hauwa Mukan, Deola's Online PR agent, for contacting us and for doing an excellent job in keeping us informed. other brands can certainly learn from this.

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FOR IMMEDIATE RELEASE

PRESS RELEASE

                     CONTACT: Hauwa R. Mukan                                                

                        PHONE: +234 706-227-9223

                                                    +234 1-7918383

                           EMAIL: hmukan@yahoo.co.uk

             

DEOLA SAGOE SET TO UNVEIL FALL 2010 COLLECTION AT NEW YORK FASHION WEEK

LAGOS, Nigeria,  January 13, 2010-- Deola Sagoe will give the fashion world a unique and breathtaking spin on military attire at the much anticipated showcase of her Fall 2010 collection at the ARISE Magazine African Collective. The show is a part of Mercedes-Benz New York Fashion Week and will be held February 13, 2010 under the tents at Bryant Park. The collection is a seamless fusion of elements found within the African and Western militias, fashionably remixed with a blend of ethnocentric accents and military silhouettes.

“I have always been fascinated by military gear and wanted to create something that would look like African body paint, but not tattoos, an elegant, chic and somewhat formal representation of what this body paint tends to look like,” explains the designer.

The collection features signature scissorwork, resulting in clean stripped, sliced, shredded detailing. The stripes are a take on geometric body markings found on the bodies of Maasai warriors within Eastern Africa.

The collection is titled “Above the Fray,” a play on a phrase culled from classic military jargon, often used to depict kings and generals peering down from mountain tops overseeing fighting soldiers. The phrase, “Above the Fray” connotes a person or entity, standing a cut above the rest, a testament to the Deola Sagoe the person and the brand with 21 years of design under her belt. Fashionistas, afficionados, buyers, and spectators are all invited to witness ethnofusion at its best, as Deola Sagoe keeps her fashion flag flying above the fray this February.

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in the news: top African Designers to show at NYFW

we can now confirm that Deola Sagoe is scheduled to show at the ARISE Magazine African Collective III next month in New York, as we earlier reported :-) also joining her are South Africa's Black Coffee and Tanzania's Loin Cloth and Ashes. please read the full report here, courtesy of ifashion.


we eagerly anticipate the feb. 13 show! YAY! stay tuned for more updates.

xo

africans in the news: Deola Sagoe to show at New York Fashion Week??

for a while, the name on everyone's lips and at the forefront of africa's fashion scene was deola sagoe. curiously, while we've stumbled on a few deola sagoe-centered editorials here and there, the brand has been noticeably absent from all Arise Africa's fashion shows from inception till date. however, according to the NYT article we posted below (see paragraph 16), "the afrocentric tunics...of Deola Sagoe...will be unveiled in New York during fashion week in February."

we absolutely CANNOT wait!!!!!!! THIS IS SUCH A BIG DEAL and we're very excited to pass this information along :-)

xo