'Tis the summer of all tribal any and everything but amidst the flurry of editorials set to the backdrop of typically Africa-inspired aesthetics, Pride magazine offers something a little different this June - different because:
i) no one's chasing lions
ii) the setting is fun and believable
iii) it features the work of young, upcoming and of-the-moment designers (shoutout to Zed Eye, Tina Atiemo, Ituen Basi and Afromania by Nkwo)
iv) said designers are actually African (...)
v) there's lots of African Print but it doesn't smack you in the face and give you motion sickness :-)
Here's a glimpse into the world of ultra modern vintage-lovin' "Gossip Girls" who wear pieces from some of Africa's hottest designers like they should be worn: pieces that fit right into our everyday lives, not fanciful tribal costumes that don't always translate easily from editorials into real life -
A bloomin' brilliant effort. For information on the Creative Team behind the shoot and the pieces featured, visit Pride Magazine online.