Saturday, July 30, 2011

Who Wore What: ASA in Kemkemstudio

Asa wears 3 looks from Kemkesmstudio's F/W 2011 collection

Fashion and music go hand-in-hand not least because artistes tend to wear their sounds quite literally, so when Nigerian-born Asa revamped her image from tomboy to girly girl with a dash of sexy, touches of make-up crept in more prominently and her wardrobe underwent quite the overhaul. One Nigerian-owned brand, Kemkemstudio, has been with her for the ride.

When Asa shows up on stage or at shoots these days, it's not uncommon to see her in  a Kemkemstudio piece - a firm nod to her Nigerian heritage with a fine blend of contemporary sensibilities. In Kemkemstudio's hands, the traditionally stiff aso-oke typically reserved for social gatherings takes on a more relaxed appeal, but that's not all there is to Kemkemstudio. Creative Director Kemmy Solomon talks of the 'internationalism' intrinsic to her work, and a 'worldly sense of style'. A perfect choice, then, for Asa, whose music takes her everywhere.

3 looks from Kemkemstudio's A/W 2011 collection as seen at Arise Magazine Fashion Week in Lagos. [Photos courtesy of Haute Fashion Africa]

Asa in a Kemkemstudio aso-oke jacket

Asa wears a red vintage Kemkemstudio jumpsuit at Montreux Jazz Festival, July 16, 2011. 

Select Kemkemstudio pieces are available online here at Agnes & Lola.

- SLiq

Photos courtesy of Google Images, Asa and Kemkemstudio (unless otherwise specified).

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