Friday, January 28, 2011

SL Trend Watch: 2011 - The Year Of E-Commerce?

[From Nkwo's most recent collection, Happy Lives Here]

We're obsessed with brands that have some sort of e-commerce representation, be it on portals like Etsy and Big Cartel, brands with the "shop" function built into their websites, or brands stocked on sites like My Asho, Agnes and Lola, and Couture Lab

2011 has started off on quite a high note, with a number of brands (including Anita Quansah and House of Makeda) announcing plans to launch e-commerce compatible websites in the first quarter of the year. Earlier today, Nkwo - a brand we've long loved and admired at Shop Liquorice - released sneak peeks of the new look book for their Happy Lives Here collection alongside an announcement that their e-store is scheduled for an end of February launch. Already, Nkwo pieces are available at ASOS, My Asho, and Agnes and Lola.

The folks at Agnes and Lola also announced an exciting line-up for Spring, including pieces from London-based brand, Zed Eye. This is a first for the rising brand and plans are already underway for an exclusive "shop" portal on

We can barely contain our joy. Will 2011 be the year e-commerce takes off? The year we - and the rest of the world - can finally support several of Africa's finest brands online? It just might be.


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