[ASOS Africa F/W 2010, available here]
We first brought news of ASOS's foray into Africa to you way back in February and we've kept tabs on it since then. Now, we all know the high street can be quite "free for all" and it shouldn't come as a surprise that multiple appropriations of Africa have reared their heads in recent times. What we love about ASOS Africa, however, is that it's fashion with a conscience in collaboration with SOKO Kenya, a Kenya-based company responsible for sourcing fabrics and production. Take a look at the inner workings of SOKO Kenya in this short video to see what we mean. Support the Made in Africa movement and support brands that make a real difference (especially if they make cool beaded jackets like the one above).